Pet Odor Removal

Pet Odor Removal by Chem-Dry of Madison

Urine in carpeting is a severe problem that requires major restoration work, not just simple cleaning and treating.  Now with the revolutionary P.U.R.T.® product your most severe urine damaged areas can be saved. P.U.R.T.® is a revolutionary new product specially formulated to eliminate urine odors. This product has shown excellent results on even the most severe urine damaged carpets and rugs.

Pet Urine Removal in Madison, WI

Facts You Need To Know About Pet Urine In Your Carpeting:

Urine deposited on carpet does not stay there, it penetrates the fibers and contaminates both the backing of the carpet and the flooring material below the carpet. Often, without your knowing, pets will urinate continually in the same general location. Urine odors can permeate from the floor, be it cement or wood, from the tack strip, and even from the framework of the house behind the walls.

As the urine dries, the liquid evaporates but the urine crystals become even more concentrated and pungent. Simple cleaning will not remove this odor. Until recently, there was not a product available that was effective at removing urine odors.

When P.U.R.T.® contacts the source of the odor, it immediately begins a chemical reaction that destroys the urine odor.

Pet Odor Removal Study

How P.U.R.T.® Works

  1. The source and severity of the odor are determined, then the carpet will be rinsed and extracted with a hot water rinse to remove the bulk of the urine crystals.
  2. In worst cases, the carpet is pulled back in the suspected areas to reveal the extent of the damage.*
  3. If necessary, the pad will be removed and replaced.*
  4. An odor blocking shellac may be applied to the sub-floor if determined necessary.*
  5. P.U.R.T.® will then be applied heavily to the tack strip, the sub floor, the baseboards, and the carpet backing. It is necessary to apply this product heavily enough to dampen all areas affected by the urine. *
  6. Over the next 24 to 36 hours, the ingredients in P.U.R.T.® will react with the urine, and break down the odor causing components.

*Additional charges based on your unique situation will apply for services. Please call Chem-Dry of Madison to learn more about P.U.R.T.® at (608) 271-5900.

What is P.U.R.T II®?

P.U.R.T. II® is an oxidizer. Oxidizers work by adding oxygen to a stain or odor molecule, and eventually breaking that molecule into fragments. The oxidizers in P.U.R.T. II® work not only on the urine odors, but also on the urine stain itself.


Category 1 (Topical)

  1. Once the area has been located and confirmed a sanitizer/deodorizer is immediately applied to the contaminated areas and the dwell time is 5-7 minutes.
  2. The area is then extracted using the Natural® and prepped for P.U.R.T II® application.
  3. P.U.R.T II® is applied to the contaminated areas and raked in.
  4. Plastic (1 mil) is applied to the areas where P.U.R.T II® was applied.
  5. After 24 hrs. the plastic is then removed.
  6. Final extraction is done to complete the process.
  7. A final sanitizer/deodorizer (OD-210) is applied.
  8. Allow 24-hrs. for the process to be complete.

Category 2 (Restoration)

  1. Once the area has been located and the severity is confirmed by the technician, the carpet is then pulled up.
  2. The contaminated pad is cut out of the entire area. All areas of contamination are removed. This includes baseboards, (trim) drywall, etc.
  3. A sanitizer/deodorizer is applied to the entire carpet, (including the backing) subfloor, and other contaminated areas if needed. Dwell time is 5-7 minutes.
  4. The area is then extracted using the Natural® and prepped for P.U.R.T II®.
  5. P.U.R.T II® is applied to the contaminated areas and raked into carpet.
  6. Plastic (1 mil) is applied to the areas where P.U.R.T® was applied.
  7. After 24-36 hrs. the plastic is removed and inspected by the technician.
  8. Drywall repair is completed if needed.
  9. Sealer (Fiberlock®) is applied to the subfloor. Allow area to dry for a min of 1 half hr.
  10. During the drying process of the sealer, technician will do the final extraction to the carpet, and repair molding, or trim if necessary.
  11. New padding is installed and carpet is re-stretched.
  12. A final sanitizer/deodorizer (OD-210) is applied.
  13. Allow 24-hrs. for the process to be complete.

*Based on studies conducted by independent laboratories of Chem-Dry’s HCE (Hot Carbonating Extraction), P.U.R.T. (Pet Urine Removal Treatment), Granite Countertop Renewal, and Tile, Stone & Grout cleaning processes. Allergens tested were dog and cat dander and dust mite allergen. Pet odor results based on testing with the most common odor sources found in dog and cat urine. Pet urine bacteria results based on Chem-Dry’s HCE cleaning process and a sanitizer, combined with P.U.R.T. All bacteria results include use of sanitizer. Figures are an average across multiple tests.