Pet urine can permanently damage your floors and create an unhealthy environment for your family.
Chem-Dry Pet Odor Removal
Our P.U.R.T. treatment is the most effective way to elliminate pet odors.
Chem-Dry Pet Odor Removal
Pet urine is difficult to remove because it seeps from the carpet, into the padding, & into the subfloor.
Chem-Dry Pet Odor Removal
Steam carpet cleaning or do-it-yourself carpet cleaners often spread urine throughout your carpet.
Chem-Dry Pet Odor Removal
Even replacing your carpet can leave pet urine odor behind if the floor isn't properly cleaned.
Chem-Dry Pet Odor Removal

Urine Odor Removal Tips from Chem-Dry of Madison

You love your pets, and your home. Chem-Dry of Madison can help with pet odor concerns.

P.U.R.T. Logo

Pet accidents can be frustrating, especially when odors remain after routine cleaning. Chem-Dry of Madison offers Pet Urine Removal Treatment, also known as P.U.R.T.®, as part of our professional pet odor treatment services for carpets, rugs, and upholstery.

P.U.R.T.® is designed to help address urine-related odor concerns. Your technician will inspect the affected areas and recommend a treatment approach based on the type of surface, the extent of the issue, and the condition of the materials involved.

Pet urine treatment diagram

Pet urine may affect more than the carpet surface. Depending on the amount of urine and how long it has been present, it may reach the carpet backing, pad, or flooring below. This is why a technician evaluation can be helpful before choosing a treatment option.

Why Is Pet Urine in Carpet Difficult to Address?

Dog on carpet

Pet urine can move from the carpet fibers into the pad or subfloor beneath. Surface cleaning may improve the appearance of the carpet, but additional treatment may be needed when odor concerns involve materials below the surface.

If carpet is replaced without evaluating the pad or subfloor, odor concerns may continue depending on the condition of the materials underneath. Chem-Dry of Madison technicians can inspect the affected area and discuss available options.

Pet Odor Treatment by Chem-Dry of Madison

1. Inspection and Cleaning – Our technician will inspect the affected area and may clean the carpet to help remove soil and urine residue from the carpet fibers.

2. Odor Treatment Options – Depending on the condition of the area, a professional deodorizing treatment may be recommended as part of the service.

3. P.U.R.T. – P.U.R.T.® may be applied to affected areas as part of a professional pet urine treatment process. Treatment recommendations and drying time can vary based on the amount of urine, carpet construction, pad condition, airflow, and humidity. Your technician will explain the process and provide care instructions after service.


Serving Dane County, Whitewater area, Wisconsin & the Beloit area, Sauk County, & Crawford County, Wisconsin